**Private Label Skincare Serum for Your Brand: A Comprehensive Guide by Gelan**

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Preface: My First "Pitfall" Experience​
If this is your first time planning to import cosmetics from China, you’re probably drowning in a sea of questions: Where do I start? Which suppliers can I trust? What potential risks should I watch out for? You’re not alone. When I assisted with an import project for a skincare brand based in Guangdong a few years ago, I struggled with the same uncertainties. Our product itself was high-quality, but we almost lost the entire shipment due to missing key safety documents and customs delays. Fortunately, we managed to resolve the issue, but that experience taught me a crucial lesson: Importing cosmetics is never just about "choosing a good product." The behind-the-scenes testing reports, registration regulations, documentation preparation, and import laws of your target market are the real determinants of success.​
This guide breaks down the entire process from factory collaboration to final delivery.

Whether you’re a startup brand or a cross-border distributor, you’ll find a clear roadmap to follow. Let’s dive right in!